Global Market
Why do I need a multi-lingual website?
Your website is a 24 hour shop window for your business, selling your company and its products to the world all day, every day. So why not take advantage of the global nature of the Internet to reach customers that don’t speak your language? In comparison to expanding your business globally offline, globalising your website can give you access to a huge set of new customers for minimal cost Gone are the days when a company had to invest heavily in infrastructure and have a physical presence in other countries in order to sell to customers around the world.
In September 2009, English was the first language of 33.12% of web users. If your website is only available in English, then that’s more than 65% of your potential customers that may not understand your site, may feel alienated from your brand or simply may never find your website. The chart below gives a breakdown of the top 10 languages used on the web.
How do I take my website to the world?
In order to reach that missing 65% of your customer base, your site needs to be able to handle multiple versions of the same content but in different languages. We start by putting in place a database structure and Content Management System that makes this possible. Our powerful, multilingual Content Management System, enables you to easily manage all of your sites through a single, simple interface whilst ensuring that your site is optimised for search engines in every language.
If you would like to find out more about taking your business to the world with a multilingual website, please get in touch with Ribit Solutions now and your business could be soon be operating on a global scale.
