So are Ribit Solutions England's best web designer? We’ll leave that for you to decide! But what we are doing with this article is trying to demonstrate the importance of targeted keywords for good search engine results.

Why target “England’s Best Web Designer”

A search engine such as Google or Bing is unable to determine who is England’s best web designer, as that is subjective and the result would vary depending on who you ask. Instead, when someone searches for “England’s best web designer”, the search engine will attempt to find any page in its index that is most relevant. A search engine determines how relevant this page is to “England’s best web designer” by analysing all the pages in its index and looking at things like the page title, any headings on the page, the text on the page and any links on the page.

A quick check on Google showed that nobody was targetting the phrase “England’s best web designer”. This should make it reasonably easy to get our page high up on the rankings. As a web designer, being indexed as England’s Best Web Designer could be quite handy and hopefully this article will give you some ideas on how you can improve your sites position. Try and think of the best phrase you could use for your business in this way and create a specific page to target that phrase.

“How to target England’s Best Web Designer”

So we’ve written this page to target the phrase “England’s best web designer”. If you look at the top of your browser, right at the very top, you should see the title of this page. We’ve set the title to be England’s Best Web Designer. The search engine will look at the title tag when determining what this page is about and will find a hit for England’s Best Web Designer.

Take a look at the address of this page in the address bar. You should notice that the address of the page is www.ribitsolutions.co.uk/englands-best-web-designer This is another clue for the search engine that this page is relevant to England’s Best Web Designer.

The next thing to look at on the page is the main header. No suprises there, England’s Best Web Designer. And then you’ll notice that throughout this text, I’ve mentioned our key phrase several times. England’s best web designer features prominently as a phrase in the article body, sometimes in bold, sometimes in headers, as search engines give further value to terms highlighted in this way.

As a measure, this article was written on 11 August 2009 and at that time, the page was not in any search engines index for England’s Best Web Designer. So lets see how this page does. Lots of web design companies have well optimised pages which makes this subject a little more difficult to get to the top of than other industries, but I would expect this page to at least get to the first page of results on Google for the term England’s Best Web Designer.

Update 09/09/09: So far so good! Less than a month in and front page on Google!! Try the Google search below and you should see as of today, 2nd position in Google!

Update 14/09/09: Number 1 on Google!

Try it out here:

Search Google for England’s Best Web Designer